"To be the premier provider of top quality medicated products that are superior to other choices in the markets for all walks of life."
"To deliver the sustainable value to our stakeholders through responsible business based on core values that include quality excellence, integrity, nurturing and financial strength.”
Our Core Values
H – Honesty Integrity, Ethic, Conduct
O – Obedience Accountability, Health and safety, Regulatory compliance
E – Excellence Quality, Assurance, Financial strength, Sustainability
H – Human People, Respect, Encouragement, Networking
I – Innovation Continuous improvement, Marketing initiative
N – Nurturing Equal opportunities, Environment, Humanity, Return to community
Manufacture, Marketing and Distribution of Hoe Hin Products
Short to Medium Term:
"Expanding existing markets for our existing products while seeking opportunities to explore and develop new markets."
"Extending our markets to mainstream channels and chains to cover local communities in overseas markets."
"Intended for long term to generate steady income and enable us to create cushion irrespective of uncertain economic conditions, while recognised as important to realise premium capital gain for maximising the return as and when considered appropriate."
"Making use of our surplus cash for low to medium-risk investments for better return as opposed to earning historic low interest from bank deposits."