1927
品牌誕生
1927
Mr. Gan Geok Eng developed White Flower Oil in Penang, Malaysia.
Pak Fah Yeow International Limited is incorporated in Bermuda as an exempted company with limited liability and its shares have been listed on the Main Board of The Stock Exchange of Hong Kong Limited since 1991 (stock code: 239). We are principally engaged in the manufacture, marketing and distribution of healthcare products using our brand“Hoe Hin”. One of our products has been well-known as Hoe Hin White Flower Embrocation or Hoe Hin Pak Fah Yeow, a renowned medicated oil, which has been manufactured for over 95 years and is available in Hong Kong, Mainland China, Southeast Asia and major western countries. Our other products include Hoe Hin Strain Relief, Hoe Hin White Flower Ointment and Fúzăi 239 (floral-scented White Flower Embrocation). The quality management system of our manufacturing facilities (that is, Hoe Hin Pak Fah Yeow Manufactory Limited) is established in accordance with PIC/S (Pharmaceutical Inspection Convention/Pharmaceutical Inspection Co-operation Scheme) Guide to Good Manufacturing Practice for Medicinal Products. The facilities are GMP certified with certificates issued by Therapeutic Goods Administration, Australia and Chinese Medicine Council of Hong Kong. In addition, the said quality management system is ISO9001:2015 certified.
We are also engaged in property and treasury investments. We have property investments in the United Kingdom, Hong Kong and Singapore which were purchased a long time ago and intended to be held for long term to generate steady income.
“Being recognised in most of the markets as premium products amongst other brands, which reflect recognition of our brand as Using Top Quality Ingredients, Top Quality Management and Hong Kong-Made Production.”
The legend began in Penang – Malaysia, in 1927 when the founder, the late Mr. Gan Geok Eng first developed the medicated oil of White Flower Embrocation, commonly known as Pak Fah Yeow – literally meaning “White Flower Oil”. The product, which was named after his favourite flower – the white “Narcissus” daffodil, was initially developed for private use. However, the medicated oil proved to be so popular with family friends and acquaintances that Mr. Gan decided to produce it on a commercial basis and offer it for general sale.
The trademark relating to White Flower Embrocation was first registered in Singapore by Mrs. Gan Low Khoon Choo in 1935.
Following the initial success in Singapore and Penang, Mr. Gan decided to enter into the Hong Kong market in 1951, seeing it as both a potential major market and ideal manufacturing center with its numerous Chinese inhabitants and readily available labour force. With a series of remarkable marketing campaigns, including extensive outdoor advertising which was unique in its day, endorsement by well-known Chinese opera actors, and active participation in the Hong Kong Chinese Products Exhibition (Industrial Trade Fair), White Flower Embrocation successfully began to build its market place.
“To deliver the sustainable value to our stakeholders through responsible business based on core values that include quality excellence, integrity, nurturing and financial strength.”
| Values | Elements |
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Short to Medium Term: “Expanding existing markets for our existing products while seeking opportunities to explore and develop new markets.”
Long Term: “Extending our markets to mainstream channels and chains to cover local communities in overseas markets.”
“Intended for long term to generate steady income and enable us to create cushion irrespective of uncertain economic conditions, while recognised as important to realise premium capital gain for maximising the return as and when considered appropriate.”
“Making use of our surplus cash for low to medium-risk investments for better return as opposed to earning historic low interest from bank deposits.”
| Directors | Executive Directors | Non-Executive Director | Independent Non-Executive Directors |
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*(A) Audit Committee member ; (R) Remuneration Committee member ; (N) Nomination Committee member
Mr. Gan Geok Eng developed White Flower Oil in Penang, Malaysia.
The trademark for White Flower Oil was registered in Singapore.
Production and business operations were established in Hong Kong, with active participation in the Hong Kong Brands and Products Expo from 1953 onwards.
The business expanded across Southeast Asia.
The business expanded to the United States.
The business expanded to Mainland China.
Pak Fah Yeow International Limited listed on the Main Board of the Hong Kong Stock Exchange (HKEX:239). Hoe Hin Ointment, Floral and Fruity scented White Flower Oil were introduced. Achieved Good Manufacturing Practice (GMP) certifcation from Australia’s Therapeutic Goods Administration (TGA).
The Facebook page was launched in 2010, followed by Instagram and YouTube channels in 2013, strengthening digital engagement and bringing the brand closer to a new generation of consumers.
Launched Hoe Hin Strain Relief and Hoe Hin White Flower Ointment. Various Hoe Hin products received the Hong Kong Q-Mark Product Certifcation. Achieved Hong Kong Good Manufacturing Practice (GMP) certifcation for Proprietary Chinese Medicines.
Became one of the frst Hong Kong companies to obtain marketing authorisation from the National Medical Products Administration under the Greater Bay Area Drug Marketing Authorisation Holder System Pilot.
Celebrating 100 years of Hoe Hin White Flower. White Flower Embrocation Roll-On and GoodDay Aromatherapy Roll-On were launched, together with the frst 100th Anniversary pop-up shop at MTR Hong Kong Station.